I know there is a lot of hype around social media with Instagram and TikTok, but email marketing is the true evergreen tool to reach your customer. 

Even though there are millions of users on social media, everyone has an email. It's also important to understand behavior of the different platforms. Most people on social media use it to scroll and find new brands, whereas most people use email as a way to learn of promotions or sales. In other words, their intention is to purchase. 

For example, 60% of consumers state that they have made a purchase as the result of a marketing message they received by email. Where on the flip side, only 12.5% of them even consider a buy button as a purchase driver on social media.

Email marketing is a great way to grow your business with personalized messages. It's also a great way to keep subscribers up to date on your journey, share valuable resources and sell your products or services.